Pause 4 Paws

“Pause 4 Paws” is a campaign designed to highlight the positive impact animals can have on reducing stress and anxiety among University students. The pamphlet provides educational content supported by statistics on the mental health benefits of animal companionship, along with a guide to local Cleveland-area locations where students can adopt pets or volunteer with animals. This ensures accessibility for both pet owners and those unable to have pets of their own.

All illustrated elements in the campaign are hand-drawn depictions of my peers’ pets, adding a personal and community-driven layer to the visual identity. This approach reinforces the emotional connection between students and animals while giving the campaign a more authentic and relatable character.

The campaign is supported by a series of promotional materials, including a vibrant poster directing students to the “Pause 4 Paws” Instagram page to build a sense of community and increase awareness of local animal-related opportunities. Additional sticker designs are used to further promote engagement across campus and reinforce campaign visibility.

Overall, “Pause 4 Paws” is intended to inform and encourage meaningful engagement with animals, promoting the mental health benefits of these interactions and fostering a positive impact within the Cleveland community.